HAYATO LONDON · Covent Garden
Smooth lengths. A simpler everyday routine.
Looking for lasting straightness? We plan your service around your natural texture, treatment history and the finish you want. A consultation helps us decide whether straightening is the right choice for your hair.
A closer look
Understand what changes, how the result lasts and what to expect as your hair grows.
Japanese straightening, also called thermal reconditioning, uses a chemical process and controlled heat to reshape the hair. A neutralising stage sets the new straight form.
This is a lasting structural change, so the decision starts with your hair’s condition and your longer-term styling plans.
The treated lengths remain straight; new roots grow with your natural texture. Future appointments usually focus on suitable regrowth, with the previously treated lengths assessed separately.
Find your finish
Start with the result you want, then consider your hair’s condition.
Lasting straightness
Customisable smoothing
Before booking
Tell us about highlights, balayage, home colour and heat damage. Bleached or weakened sections may be unsuitable, even when they feel smooth after conditioning. A smoothing service also needs an individual assessment.
Include earlier straightening, relaxers, perms and keratin treatments, with dates and product names if known. Treatments can remain in the lengths long after the roots have grown out.
Services & prices
Starting prices by hair length and stylist level. Your final quote depends on your hair condition and the service required.
Swipe the table to compare stylist prices ↔
| Service / length | HAYATO | ART DIRECTOR | DIRECTOR | ASSOCIATE (Student discount Tue–Thu) |
|---|---|---|---|---|
| Regrowth (when you return within 6 months) | from £360 | from £310 | from £280 | from £260 (from £234) |
| Short (up to the lip line) | from £380 | from £330 | from £300 | from £280 (from £252) |
| Medium (up to the collar bone) | from £410 | from £360 | from £330 | from £310 (from £280) |
| Long (up to the bust line) | from £440 | from £390 | from £360 | from £340 (from £310) |
| Extra Long (below the bust line) | from £470 | from £420 | from £390 | from £370 (from £340) |
Optional care
From £50 + your Japanese Straightening
A multi-step conditioning service focused on moisture, softness and easier manageability. Discuss this option if the lengths feel rough or need extra conditioning.
Includes a take-home booster to help maintain the result for up to four weeks.
Your appointment
Allow several hours. We confirm timing for your hair and any additional services during consultation.
We review your treatment history and desired shape, then cleanse and prepare the hair for the selected process.
A straightening solution is applied to the appropriate sections. Your stylist checks the hair’s response throughout processing.
The solution is thoroughly rinsed away and the hair is dried in preparation for shaping.
Working through small sections, your stylist uses an iron to create the straight form, with settings selected for your hair.
A neutraliser sets the new shape. The hair is then rinsed before finishing.
We check the result and explain your washing, drying and maintenance routine before you leave.
At home
Keep your hair dry and avoid washing, swimming or activities that leave it wet with sweat. Leave it loose, avoiding tight ties, clips and tucking it behind your ears.
Use the home-care products recommended for your hair and dry it fully after washing. Keep additional hot-tool styling to a minimum and discuss conditioning care when the ends feel dry.
Good to know
It depends on your growth and the contrast between your natural roots and straightened lengths. We assess the regrowth before recommending another service.
Please discuss both appointments first. Colour and straightening should be spaced at least two weeks apart, with suitability checked for your hair and the colour service planned.
The treated hair does not simply wash back to its original texture. Natural curls return through new growth, so discuss future changes before committing.
Chemical processing and heat can weaken hair. Previous treatments and existing damage affect suitability; we may recommend postponing or choosing another approach.