HAYATO LONDON · Covent Garden
Soft shape. Natural movement. A style that feels like you.
From a gentle bend at the ends to fuller waves, we design your curls around your haircut, hair condition and everyday styling routine. Start with a consultation to explore what is achievable for your hair.
Understand the technique
A digital perm uses perm lotion, heated rods and a neutralising step to create a new curl pattern. Rod size, placement and your haircut all influence the result. The finished shape also depends on how your hair responds and how you dry it at home.
Curls generally become more noticeable as the hair dries. This technique is often considered for soft bends, larger waves and movement through the lengths and ends.
Finger-shaping during drying helps bring out the design. Your stylist will demonstrate a routine suited to your curl pattern.
This method uses perm solution without the heated-rod stage. Texture often looks stronger when damp, and it may suit shorter styles or movement closer to the roots.
Both methods involve chemical processing. We recommend a method after considering the condition of your hair and the shape you want.
Your curl design
Bring reference photographs to show the curl size, volume and overall shape you like. We will discuss how the idea could work with your own hair.
A gentle bend can add shape to a straighter haircut. The amount of movement depends on your length, the cut and how much curl your hair can hold.
Larger waves can introduce movement through medium or long hair. Very loose curls need realistic expectations, particularly on fine hair where the shape may relax sooner.
More visible curls can work with layers and face-framing shape. We consider where the movement should begin and how the finished length will sit once curled.
Designed around you
Suitability depends on the individual strands, their condition and previous processing. We assess these alongside your preferred style before recommending a digital perm.
Your hair needs enough length to wrap the chosen rods. Layers, density and the weight of the ends affect how the curls sit. We also allow for the shorter appearance created by curling.
Fine hair may produce a softer wave with less definition or shorter-lasting shape. We discuss this before proceeding, including whether a different cut or styling approach would better suit your goal.
Tell us about highlights, bleach and home colour still present in your hair. Fragile or heavily processed lengths may be unsuitable, even if they currently feel smooth after conditioning.
Japanese straightening, smoothing treatments and earlier perms are important parts of your hair history. Please mention older treatments as well, as treated lengths can remain after new roots have grown.
Services & prices
Haircut, shampoo and shiatsu head massage are included.
Swipe the table to compare stylist prices ↔
| Service / length | HAYATO | ART DIRECTOR | DIRECTOR | ASSOCIATE (Student discount Tue~Thu) |
|---|---|---|---|---|
| Short ~ Long (up to the bust line) | from £430 | from £350 | from £310 | from £280 (from £252) |
| Extra Long (below the bust line) | from £460 | from £380 | from £340 | from £310 (from £280) |
Your appointment
Each stage is selected and monitored for your hair. The full appointment includes assessment, cutting, processing and finishing, as well as time to explain your home styling routine.
We confirm the curl design and assess your hair, then shape the haircut to support the finished movement. The cut considers where the curls will sit.
Your stylist chooses a lotion for your hair and checks its response during processing. This prepares the strands to take on their new shape.
The lotion is rinsed thoroughly, with conditioning care selected for the hair. We prepare the lengths for the rod-wrapping stage.
Sections are wrapped around digital perm rods. Their size, direction and position help determine the curl pattern, with protective padding used around the heated rods.
The rods connect to the digital perm machine. Heat settings and timing are chosen for your hair and desired result, with your stylist monitoring the process.
A neutralising lotion sets the hair in its new form. This is a separate, essential stage after shaping the hair with lotion and heated rods.
We rinse out the neutraliser and condition the hair before finishing. Your stylist checks the developing shape and the feel of the lengths.
We dry and shape the curls, showing you how to handle sections and use suitable products. Ask us to demonstrate any step you would like to practise at home.
At home
Drying and styling are part of the result. A routine matched to your hair helps you recreate the shape between salon visits.
Follow your stylist’s advice on when to wash your hair for the first time. Avoid pulling freshly permed hair into tight styles, and ask about timing if you plan to swim.
Use shampoo and conditioner suited to your hair. Condition the lengths, detangle gently and press out excess water with a towel instead of rubbing the hair vigorously.
Use the products your stylist recommends. Dry the roots, then gently twist or scrunch sections as demonstrated. Avoid stretching the curls straight or repeatedly brushing through them while drying.
Lightly dampen flattened sections and reshape them as they dry. Limit excessive heat styling, and discuss trims or conditioning care if the ends feel dry or the shape loses balance.
Ask whether an additional conditioning treatment would suit your hair and appointment plan. It can complement your care routine, but does not make unsuitable or heavily damaged hair ready for a perm.
Good to know
A digital perm usually takes around 3–4 hours. Hair length, condition and additional services can change the timing, so confirm the full appointment duration when booking.
Often around 3–6 months, although the visible shape may soften sooner. Curl size, hair condition, haircut and home styling all affect longevity. We will discuss expectations for your particular hair.
A digital perm uses chemicals and heat, so dryness or damage remains possible. Assessment and careful processing help manage that risk. If your hair is unsuitable, we may recommend postponing or choosing another approach.
A standard digital perm adds curls or waves through the treated sections. It does not automatically straighten the roots or remove every type of frizz. Discuss any root-smoothing goals during consultation.
Please discuss both services before booking. The type of colour, your hair’s condition and previous processing affect whether the combination is suitable and how the appointments should be spaced.
A reference helps us understand your preference, but density, length and texture influence the finished shape. Some photographs also involve curling irons or extensive styling. We will explain what a perm and your home routine can realistically achieve.
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